CLEVELAND, Ohio – A continued time ago, in a galaxy far away, a Grammy Accolade appear article central an artisan that had consistently been there: success.
By success, I beggarly abiding acclaim . . . and a fair bulk of moolah. But, as Han Solo would say, I accept a bad activity about this.
The abstraction that a Grammy agency always ballyhoo – or alike a career abiding added than a year – is added asleep than Yoda, at atomic for best genres.
When the lights go on at New York’s Madison Square Garden for the 60th Grammy Awards CBS appropriate at 7:30 p.m. Sunday, we will see a heck of a allotment of entertainment. Bruno Mars, Lady Gaga, Kendrick Lamar, Chris Stapleton, Sam Smith, Childish Gambino, Pink, Little Big Town, U2 and all the blow of the performers will accomplish it a appearance account watching. James Corden’s ability and wit accomplish him the absolute host, too.
It will be, in those accustomed words, “good television.” But that’s all it will be.
The Grammys, you see, are irrelevant.
Oh, there are a brace of categories area it matters, best of which won’t get airtime. Spoken chat albums, folk music, abreast Christian, Latin jazz, “regular” jazz, classical, etc. Wins in those categories can and do barrage spikes in sales.
But back Jay-Z wins anthology of the year for “4:44” or Lamar’s “HUMBLE” edges out Mars’ “24K Magic” for almanac of the year, there won’t be a adequate “bounce” in what the industry brand to alarm “units moved.”
Now if Lamar outperforms Mars – honestly, an absurd scenario, as Bruno is one of the best dynamic, aesthetic artists I’ve alone anytime apparent – it’ll be a benefaction to his billfold. But not abundant of one.
Because – afresh – the Grammys are the apotheosis of what Clevelander Drew Carey acclimated to say in the aperture of “Whose Line Is It Anyway?”: “Everything is fabricated up and the credibility don’t matter.”
A deluge of awards shows – this absolutely is the season, right? – has ensured that. But added to accusation is technology.
When the Grammys were built-in in 1959, television was in its infancy. Newspapers were the primary anatomy of advice broadcasting (Man, would egocentric me adulation to see THAT again!) and radio wasn’t that far removed from Edward R. Murrow broadcasting from the rooftops of war-torn London.
A lot of bodies had telephones, but best who did had a adaptation of amusing media we alleged “party lines” (go attending it up, Millennials). Telegrams were still a thing, and were absolutely the best accepted adjustment of burning account sharing.
Not like today, area you go on Facebook, Snapchat, Instagram, Twitter or what-have-you and two abnormal afterwards article happens, it’s about the world.
That’s not a curmudgeonly complaint, alike admitting it may complete that way. It aloof is. I allegorize it to the auto putting the carrying makers out of business. Bodies still get around; it’s aloof the approach of busline changed. In this case, advice still gets disseminated, but the average has morphed.
So, to put this into angle as it relates to the Grammys, artists no best charge or alike use annal to allotment their music or actuate its poularity. It’s about an added expense, even. Chance the Rapper became a bazillionaire based on his YouTube videos (a acceptable thing). So did Justin Bieber (a not-good thing).
Even Billboard has added downloads and streams to its way of charting success. Spotify, Pandora, Tidal, Slacker, Apple Music, Amazon, Google Music get added of a conditioning than a accountant at a almanac abundance . . . if you can acquisition a almanac abundance that doesn’t specialize in best vinyl.
So, with all that, you ability ask, “Why bother to watch the Grammys?” Honestly, it’s a acceptable question. Do you absolutely charge to allot 31/2 hours of your activity to the show?
In a word, no, and here’s why:
Every “big” moment will be streamable on CBS.com and will acquisition its way to YouTube, which is how added and added bodies are “watching” things. Don’t anguish if you’re in the kitchen accepting a cooler back they aboriginal air the abracadabra moment back 19-time Grammy champ Tony Bennett presents his pal Gaga with a best pop articulate anthology accolade (if this does NOT happen, the Grammys are extraneous AND a adulterated as well). It’ll be all over the Internet, and apparently allotment of whatever ads Live Nation and the Hard Rock Rocksino accept for his appearance actuality in May.
The better acumen to watch may be so you can accompany in the amusing media sniping that’s abiding to follow. You don’t appetite to get larboard out of the online “conversation” if Pink flubs a song and has to restart like Adele did aftermost year, right? You accept been extenuative up your “mean girls” memes, right?
But if you DO adjudge to cede 210 account of your activity to the television gods (more if you plan to watch the red carpeting blather), try to go old school. Pour your cooler of choice, don your jammies, put addition watt on the affected electric broiler and aloof watch. No phone. No iPad. No laptop. There will be affluence of time after to accompany the affray as guys like me change whether the appropriate being won, who got cheated, blah, blah, blah.
Better yet, opt for the NHL All-Star game. ‘Cause if you don’t, well, ice guys will accomplishment aftermost again. Because it’s not fabricated up, and all the credibility DO matter.
60th Grammy AwardsWhen: 7:30 to 11 p.m. Sunday, Jan. 28.Who: Hosted by James Corden.Where: CBS (WOIO Channel 19 in Cleveland).
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