“We’re aflame to augment this high-quality band with alike added fashion-forward home accoutrement for our customers,” said Charles Chinni, JCPenney controlling carnality admiral and accepted commodity administrator for home. “Chris Madden has been a abundant accomplice and her able ability in home adornment and architecture has been alive to the advance of our business.”
Introduced in May 2004, Chris Madden for the JCPenney Home Accumulating is the company’s better home accoutrement barrage in its 100-year history. Based on her three decorating lifestyles, “Adventurous,” “Romantic,” and “Serene,” which Madden developed over three decades, the accumulating appearance a complete band of home furnishings, including furniture, bedding, bath, window treatments, rugs, lamps, bank art and adorning accessories.
“My affiliation at JCPenney has been an abundantly advantageous experience,” says Chris Madden. “Together, we’re able to action a complete arrangement of decorating choices and solutions through a absolutely accommodating accumulating that changes from analysis to season. Our mission is to accomplish decorating your home fun and beneath intimidating, and to advice empower our barter about-face their homes into havens.”
The “Turning Home into Haven” accumulating is accessible through one or added of JCPenney’s three bartering channels: JCPenney administration stores, JCPenney catalogs, and online at www.jcpenney.com.
The amplification includes the accession of Rochelle, the aboriginal complete appliance accumulating for the Serene lifestyle. Rochelle borrows archetypal elements from mid-century appliance and reinterprets their appearance and anatomy with an all-embracing mix of metal and copse that is both architectural and tailored. A cool, amoebic espresso accomplishment contrasts with the glassy nickel accouterments and metal elements in the pieces. The Rochelle accumulating invites avant-garde combinations with accent on vertical lines, able accumulator elements, sliding doors for affluence of admission and tailored sides.
The new Meadowbrook accumulating for the Adventurous affairs is aggressive by Madden’s Vermont home. Its mid-tone oak accomplishment affected in simple borders and its custom accouterments resembles brushed brass. Meadowbrook has a airy feel yet it is able abundant to absorb into a rustic abode or a adult alive room.
The new Sorrento accumulating for the Romantic affairs celebrates the affected and characteristic architecture that flourished in the littoral cities and towns of 19th aeon Italy. Contrasting blooming accomplishment and affected borders of satinwood and walnut, Sorrento reflects the affairs of an affected Italian villa.
To abutment today’s affairs of absorbing at home, JCPenney and Madden are abacus chichi ball centers that aggrandize and arrangement to fit anniversary customer’s needs. The ball centers are multi-piece systems and calmly fit large, collapsed awning televisions and claret screens. They additionally accommodate television consoles, shelves with congenital lights and piers for storage.
Four new convertible dining collections were advised to action barter added versatility. Ideal for accommodation alive and baby dining rooms, these collections accept dining tables that can aggrandize or arrangement depending on the cardinal of diners. From academic to casual, the accoutrement are accessible in conventional, 30-inch height, and 36-inch adverse height, a hot new trend in the home accoutrement industry. Every accumulating coordinates with a analogous server, buffet, berth and mirror.
For the Adventurous lifestyle, the new Marbella bedding collection, with its abundant design, has a alloyed carpeting attending partnered with micro suede for a artistic mix of textures and moods.
The new Arbor Mist and Darjeeling groups actualize a abatement and affected atmosphere for the Serene lifestyle. Darjeeling is offered in a abundant basket-weave arrangement and Arbor Mist has a adumbration of floral details, both presenting a luxurious, but airy mood.
The new Savoy, Misty Lilac, Catarina and Genevieve bedding collections — all add a Romantic attending with their own personality from cottage to aerial country.
The new window coverings accumulating displays a array of options from earth-tone wovens to cottony panels with intricate embroidery. It additionally includes an affected arrangement of adorning window accessories. This able accumulating was created for every affairs and adds a band of affluence to every allowance of the home.
The JCPenney Home Accumulating is one of the nation’s better clandestine characterization home brands, with anniversary sales of added than $1 billion.
JCPenney is one of America’s better administration store, catalog, and Internet retailers, employing about 150,000 associates. The aggregation operates 1,017 JCPenney administration food throughout the United States and Puerto Rico, and 63 Renner administration food in Brazil. JCPenney is the nation’s better archive merchant of accepted merchandise, and jcpenney.com is one of the better accoutrement and home accoutrement sites on the Internet. JCPenney is a contributor to the JCPenney Afterschool Fund, a accommodating alignment committed to accouterment accouchement with aerial affection afterschool programs to advice them ability their abounding potential.
About Chris Madden
Celebrity artist Chris Madden is the artistic force and eyes abaft a home accoutrement authority that spans publishing, television, architecture and licensing. Her mantra of Turning Your Home Into a Haven is aggregate with millions of women throughout America, through her television appearances — she was architecture contributor for the Oprah Appearance and hosted her own TV appearance on HGTV for eight seasons — her 16 books, including the afresh appear “Haven: Finding the Keys to Your Personal Decorating Style,” as able-bodied as “A Allowance of Her Own: Women’s Personal Spaces,” now in its eleventh press (published by Clarkson Potter/Publishers, a analysis of Random House). The added 14 acknowledged titles accommodate “Chris Madden’s Guide to Personalizing Your Home” and “Kitchens,” “Bathrooms,” “Bedrooms,” “Getaways” and “New American Alive Rooms.” The new Chris Madden annual will be appear by Hachette Filipacchi Media U.S. in May 2005. She is now agent for Affiliation for the Homeless, has been alive in Habitat for Humanity, and has been accustomed by the Kips Bay Boys & Girls Club, the Long Island Junior League – Outstanding Woman of the Year and The Womens’ Leadership Exchange for Outstanding Woman Business Owner.
About Chris Madden’s “Turning Home into Haven” JCPenney Home Collection
Chris Madden “Turning Home into Haven” for JCPenney Home Accumulating is based on her three decorating lifestyles “Adventurous,” “Romantic” and “Serene” that Madden has developed over three decades. The accumulating includes a ambit of appliance articles including adipose sofas ($1099), ancillary and coffee tables ($149-$559), beds ($799-$1469), ball units ($2299-$2799), dining tables ($399-$1339) and chairs ($285-$560). The bed and ablution band includes comforter sets ($250-$375), adorning pillows ($35-$55), Egyptian affection area sets (queen set – $140), and towels ($14-$25). A alternative of accessories includes lamps (table, floor, desk; $79-$164), rugs ($150-$300), adorning accents and bank art ($12-$129). Window treatments (14″-120″), including curtains, shades, tiebacks and blind accouterments in a ambit of finishes, are additionally accessible ($25-$75). Accessible in JCPenney administration stores, the JCPenney Catalog, and online at www.jcpenney.com.
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